Expires 5 hours from now
Redistribution officer
Route to market strategies, reporting analysis
full-time
Lagos,
Lagos
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Job Summary
To execute and monitor direct-to-retail redistribution activities within assigned territories, ensuring optimal product availability, visibility, and market penetration to drive sales growth. The role is also responsible for coordinating the recruitment, deployment, and payroll administration of third-party sales representatives, ensuring seamless workforce management and compliance with established processes.
Job Details
- Execute redistribution strategies to maximize product availability and visibility across assigned retail outlets.
- Monitor stock levels at retail outlets and coordinate replenishment activities through designated distributors.
- Drive adherence to approved van-loading ratios and monitor category distribution to ensure optimal product assortment across retail channels.
- Track and analyze sales performance, distribution trends, and market opportunities to improve market coverage and sales growth.
- Identify underserved markets and recommend initiatives to improve product penetration and route-to-market effectiveness.
- Conduct regular market visits to monitor product availability, pricing compliance, merchandising standards, and competitor activities.
- Coordinate the execution of trade promotions, market activations, and in-store sales initiatives to drive consumer demand.
- Build and maintain effective working relationships with distributors, retailers, market associations, and other trade partners.
- Prepare and submit accurate daily, weekly, and monthly redistribution and sales performance reports.
- Monitor compliance with company policies, route-to-market guidelines, and trade execution standards.
- Ensure accurate documentation and reporting of field activities, sales performance, and market intelligence.
- Coordinate the recruitment, onboarding, deployment, and disengagement of third-party sales representatives in line with approved workforce plans.
- Liaise with recruitment agencies and manpower vendors to ensure compliance with agreed service levels and contractual obligations.
- Maintain accurate records of third-party sales personnel and deployment schedules.
- Manage and administer the monthly payroll schedule for third-party sales representatives, ensuring accuracy, timeliness, and completeness.
- Resolve payroll-related queries in collaboration with Finance, Human Resources, and manpower vendors.
- Support the training, coaching, and performance monitoring of third-party sales representatives to enhance field effectiveness.
Requirements
Minimum Requirement
- Bachelor's degree/ HND in marketing, Business Administration, Human Resource Management, Economics, or a related discipline.
Added Advantage
- MSC qualification in Sales Management, Human Resources, Supply Chain Management, or Business Administration.
EXPERIENCE
Minimum Requirement
- Minimum of three (3) years' experience in Sales Operations, Distribution Management, Route-to-Market Operations, Trade Marketing, or related commercial roles.
Added Advantage
- Experience within the FMCG industry.
- Experience managing redistribution activities, van sales operations, distributor management, and third-party workforce administration.
